limmyclara@gmail.com
Her ability to think across disciplines allows her to approach each project with a fresh perspective, whether she’s designing a brand identity, creating social media materials, or developing packaging concepts. Clara’s curiosity of the world and the desire to create art that is expressive, bold, and authentic, has led her to now explore the world of graphic design - creating work that is as visually striking as it is emotionally engaging.
She also loves hippos, mushrooms, and the colour yellow, in that exact order.
The task was to create a unique brand identity inspired by the concept of "Keeping Portland Weird," capturing the city's eclectic, unconventional spirit. The focus was on developing an appropriate branding, that would reflect Portland's offbeat culture, with a tone of voice that is playful, and unapologetically unique. My visual approach for the packaging was to incorporate bold typography and quirky illustrations to create a sense of fun and rebelliousness.
- Made Local
- Packaging, Brand Identity, Digital